Tuesday, August 31, 2010

Blue September

September 1st 2010 sees the launching of the Blue September campaign here in California, which is an Australian idea to boost public awareness of the significance of prostate cancer round the world. You will see well know land marks like the Ramada Plaza on Santa Monica, the Capitol Records building and the Roosevelt Hotel lit up in blue at night, and why, because blue is the the color of the ribbon for this critical new movement. Remember the girls have pink for the breast cancer awareness movement, well now there’s a blue ribbon for the boys.

Tonight we were at the Blue September Eve party at the home of Chis De Cure, the Australian Consul General and his wife Cathe. We were in good company with Alan Johnson, the Ausie hotelier who seems to know everyone. Tom LaBonge was there to present a City of Los Angeles Proclamation to Dr Mark Scholz MD coauthor of the new book “Invasion of the Prostate Snatchers”. We raised our glasses to fine "Messenger" wines grown in Napa by another Australian, Rob McDonald.

Prostatic cancer is a treatable condition which may linger for many years only to be overtaken by other more strident extinguishers of human life. But while this is so, and while most men will eventually develop prostate cancer and live to die from another ailment, there are many who for the wrong reasons decide they do not need to see a doctor, and only when it is too late will they seek help for a condition so advanced that mortality is a certainty. This is particularly true for the men of the African American community.

So run in and get checked. Go Blue!